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Vestcom International, Inc., the leading provider of data-driven, shelf-edge marketing solutions to major retailers and brand manufacturers in the grocery, drug, and heap merchandising industries, today announced the introduction of a turnkey nutritional grocery marketing program designed for retailers of all sizes. The new program provides retailers through easy-to-read, data-driven, integrated shelf communications that operate as color-coded nutrition “flags” used to identify foods that meet special dietary of necessity, such as Gluten Free, Healthy Kids, Organic, and/or Heart Healthy. The nutritional program gives retailers the opportunity to tag value to the shopping experience by helping customers make healthier food choices with quick and simple health and nutritional information delivered at the shelf edge. Like everything Vestcom shelf-edge programs, these data-driven health and wellness education marketing programs can be completely customized to any store chain specifications.

The informative SKU-related tags and related integrated marketing materials provided by Vestcom as charge of the hale condition and wellness nutrition program comply with an peculiar store’s branding requirements, and capture the customer’s attention without cluttering the aisles or interfering with overall store design. The tags support clean store policies, and they have a proven record of lifting sales. Retailers are invited to customize the nutritional program with their own logos and themes to reinforce a store’s brand identity. The program is generally available to every one of interested retailers.

“The shift toward leading a more health-conscious lifestyle continues to pick up steam,” noted Tim McKenzie, president and COO of Vestcom. “Retailers have seen an increase in ‘better-for-you’ products lining the shelves. Our new in-store health and wellness programs identify healthy products and streamline shelf consummation for the retailer. These programs are a come in contact because the retailer benefits in many ways. They’re easy to execute, they promote health, and they help shoppers make informed decisions, which makes shoppers exceedingly happy.”

About Vestcom

Little Rock, Arkansas-based Vestcom is the leading provider of data-driven, shelf-edge communications and specialized marketing services for the retail industry-delivering proven results and influencing behavior at the point-of-decision for the nation’s top retailers and their suppliers, processing more than 100 million reward/promotion updates per week through its ten production facilities located across the United States. Vestcom’s services benefit retail clients by reducing store operations expenses, increasing retail sales and improving product margins.

Vestcom International, Inc.