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Lifeway Foods, makers of the nutritious, probiotic dairy beverage called kefir, announced today that they are now using milk that comes from cows not treated with hormones.

This 100% certified hormone free milk comes with a Farmers Pledge, which Lifeway will mart on the labels of its products. This change came as a rejoinder to a growing demand for hormone and antibiotic milk by customers.

Julie Smolyansky, CEO said "We are pleased to now offer milk that is certified 100% hormone free to our expanding customer base that has recently voiced demand for this type milk. Previously the milk we offered was hormone and antibiotic free, however, we now have a Farmer’s Pledge that certifies the milk is hormone free. We think this added benefit will continue to help us reach a wider group of health conscious consumers."