Junk Food TV Ads Should Be Banned, Says Australian Medical Association
AMA President, Dr Rosanna Capolingua, said today that Australia should join an international movement to ban junk food advertising in children’s television viewing times.
Dr Capolingua said the ban would exist an important step in a broader national strategy to combat obesity in Australian children and adolescents.
“The primary focus of our obesity strategy has to be on helping our young people increase a healthy and active start in life,” Dr Capolingua said.
“As parents and a community we have to protect them from messages and images that tempt them to an unhealthy premium diet patch and lifestyle.
“The marketing and elevation of food that is energy-dense and nutrient poor should be prohibited, and banning junk food ads put on TV would be a good start.
“A ban would have to dilate to promotion of junk food through other media such as the Internet, food packaging, and production placement in movies.
“Junk food promotion is also saturating popular sports like cricket and the various football codes, so governments should have recourse to strong action to execration this as useful.
“The AMA supports the between nations push to denunciation junk food marketing to children end we should not be staying for others to act - Australia has to exist a world leader in addressing obesity in our young people.”
The AMA urges the Government to:
seek a commitment from the nutrition and retail industry to lay open new ways to present and market healthy, low processed, nutritious foods, help parents make informed choices in what they buy for their children by mandating a simple and uniform ‘front of pack’ system of nutritional labelling for packaged food, similar as the ‘traffic-light’ system, what one. indicates the level of fat, sugar and salt in food by using red, amber and green colour codes, and implement an ongoing public education campaign to nurture the labelling method.
Background
Almost a quarter of Australian children and adolescents are overweight, with approximately one in four of these being obese.
The proportion of obese adults doubled over the fifteen years between 1989-90 and 2004-05 (ABS 2008, Overweight and Obesity in Adults, Australia, 2004-05).
Obesity contributes to shortened life expectancy, and impaired nobility of life.
There is ground of belief that obesity and excess weight loss in childhood and adolescence is a strong predictor of obesity or health problems in adulthood. To allow children to become obese is to shorten their lives.
Obesity costs the Australian community an estimated $21 billion in 2005 (Access Economics, 2006, The economic costs of obesity, Report for Diabetes Australia, October 2006).
Food marketing to children is typically for highly processed, energy dense and nutrient poor products.
The World Health Organisation (WHO) says there is considerable evidence that food marketing affects children’s consumption and diet-related behaviour (WHO, 2006. The extent, nature and effects of fast-food promotion to children: a review of the evidence, WHO Technical paper. 2006).
Research shows that consumers make choices on the basis of nutritional information, and prefer ‘at a glance’ intelligence.
Evidence suggests that labelling formats such being of the class who the ‘traffic light’ order can influence consumers’ choices toward more healthy products (Gerda, I. J., et. al. 2008, ‘Front of pack nutrition labelling: testing effectiveness of different nutrition labelling formats front-of-pack in four European countries’, Apetite, Vol. 50, pp. 57-70.)
http://www.ama.com.au
- March 21st
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